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LensCrafters three years ago advertisement spotlight the one-hour service which offered customers to get their prescription eyeglasses with examine and pick up the glasses in just one hour.

LensCrafters has launch a new campaign after finding themselves in a profits plunge resulting in about 5% in 2008 due to the  financial crisis most people are finding themselves in. With the existing dawdling economy, the majority of the optical retailers are rolling out advertising focusing on discount in hopes to increase sales, while LensCrafter strategy is trying to emotionally connect to their customers. "Love what you see, see what you love,"  LensCrafters campaign is in the heart shape which is used to surround all distinctive feature that the customers have a keen emotional connection to , such as their family, their pets and their much-loved ones. The concept is to visually bring to light that LensCrafters consider their clientele and present their service and products with heart and soulful commitment, and demonstrate the love of LensCrafters to assist their customer to see better. LensCrafters hopes this new campaign will resonate with the customers as well as boost sales in a challenging economic time.

Article Link:
http://health.ezineseeker.com/the-new-ads-strategy-of-lenscrafter-161f638332.html

According to the World Health Organization, 314 million people worldwide suffer from poor vision simply because they do not have access to or cannot afford care. In some countries, a pair of eyewear costs more than a month’s salary. Poor vision negatively effects a child’s ability to learn in school and robs an adult of independence, mobility and quality of life. OneSight, A Luxottica Group Foundation, is a family of charitable vision care programs dedicated to improving vision through outreach, research and education. Since 1988, these charitable efforts have provided free vision care and eyewear to more than seven million people in need around the world and have granted millions of dollars towards optical research and education.

Link:   http://www.onesight.org/na/about_us/onesight_timeline/