Lenscrafters Loves Your Eyes

Friday, October 1, 2010

Introduction - History - CEO

LensCrafters is an international retailer of prescription eyewear, and non-prescription sunglasses. LensCrafters was founded in 1983 in the United States and has subsequently expanded to over 850 stores in Canada, the United States, Puerto Rico and Hong Kong. The stores usually feature independent optometrists on-site. The company has its corporate headquarters in Mason, Ohio. LensCrafters is the largest optical chain in the nation, with about 90 stores in California alone. LensCrafters, Sunglass Hut International and Pearle Vision are all wholly owned by the Luxottica Group, an Italian company that is the largest eyewear company in the world. Luxottica makes or licenses many famous lines of expensive, designer eyewear, including Anne Klein, Giorgio Armani, Ray Ban, Persol and Chanel.


LensCrafters was founded by Dean Butler, a 38-year-old who had previously worked at Procter & Gamble. A knowledgeable marketer, Butler had managed the Ivory liquid, Cheer laundry detergent, and Folger's instant coffee brands for the venerable Cincinnati consumer goods company. Butler sold Lenscrafters to the United States Shoe Corporation in 1985 and remained as President until 1987, when Bannus (Ban) Hudson replaced him. In 1990 Hudson became CEO of US Shoe and Dave Browne became CEO of Lenscrafters.

LensCrafters organization takes their customers’ eyes very seriously and therefore they provide additional support online where you can schedule your appointment or call their toll free number where you are able to speak with a customer service representative. The LensCrafters Family cares for thousands of people every day. The eyewear company has demonstrate social responsibility by serving more than 250 million adults and children worldwide suffering with poor vision and who cannot afford access to eye examination as well as eyeglasses. In 1988 LensCrafters started a non profits organization call OneSight. The non profits organization is motive to be an outreach for the underprivileged, raising six million dollars for research and education. Its’ ethical policies is that it provides service to all people and it is not based on race, religion, age or sex. LensCrafters doctors provide free eye exams as well as a free pair of glasses for those who are unable to afford them.



LensCrafters uses many types of security and risk management techniques in order to keep their customers safe. Because LensCrafters is part of the health care industry they must follow HIPPA laws. HIPAA, enacted in 1996, requires that the health care industry formulate and implement the first regulations to keep patient information confidential. The act seeks to: limit the release and use of your health information without your consent; give you the right to access your medical records and find out who else has accessed them; overhaul the circumstances under which researchers and others can review
medical records; release health information on a need-to-know basis only; allow the disclosure of protected health information for business reasons as long as the recipient undertakes, in writing, to protect the information. In LensCrafters, when a new patient or customer comes in to purchase glasses or to receive an eye exam, they must receive information on the HIPPA laws as well as consenting by signing our HIPPA log. 

          

Security techniques are also important to LensCrafters. All LensCrafter stores have computer systems that are all linked by using a program called Eyenet. All stores can view customers past history of all transactions. Any time a transaction is put into the computer, an employees code must be presented in order to pull up the customers file, enter measurements for glasses, and, but not limited to, tendering a sale. This security device is used in order to keep track of all transactions throughout the store. At the end of the night, store managers must run whats called a “high risk report” which gives you a list of all transactions of discounts, insurance claims, and coupons as well as the employees code who tendered the sale.

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